Ever wondered how a brand can simultaneously clothe Olympic athletes and dominate the mass market? Erke, a Chinese sportswear and lifestyle giant, has mastered this very feat, proving that global reach and specialized performance are not mutually exclusive.
Founded in 2000, Erke has rapidly ascended to become a major player in the sportswear industry. With over 7,000 stores spanning more than 100 countries, the company boasts a workforce exceeding 30,000 employees. Its success stems from a comprehensive approach, encompassing manufacturing, research and development (R&D), and global marketing. While the brand actively sponsors elite athletes, including those within the Chinese Olympic team, it also caters to a broad consumer base with its accessible sportswear and footwear.
Category | Information |
---|---|
Brand Name | Erke () |
Industry | Sportswear, Lifestyle Apparel, Footwear |
Founded | 2000 |
Headquarters | China |
Number of Stores | 7,000+ in 100+ countries |
Number of Employees | 30,000+ |
Parent Company | Hongxing Erke Group |
Specializations | Manufacturing, Research & Development, Global Marketing |
Sponsorships | Chinese Olympic Team, Korea DPR National Football Team (former) |
Website | world.erke.net |
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